Fancy working in digital but not sure where to begin? Grab a cuppa and get ready to be inspired by Holly’s advice for newcomers…
Digital is continuously evolving and growing, making it one of the most exciting industries to be working in. People are far more tech-savvy than they realise, especially as it increasingly becomes such an integral part of our everyday life.
Whilst studying Entertainment Management at Leeds Beckett University, I wouldn’t have considered myself particularly “digital” — however my work experience has equipped me with transferable skills for the industry, including with the BBC, Channel 4 and No Gloss Film Festival. I finished studying last year, and went straight into my current role as a Digital Account Executive for the jrc.agency.
I have had the opportunity to work with clients from a range of sectors and have project managed on a number of SEO (search engine optimisation) and social media campaigns as well as managing website builds. Understanding the back end of a website and being able to write briefs in technical language isn’t something I could have imagined myself doing when I was younger, but I genuinely learn something new every day. The skills I have gained have led me to freelance work within the digital marketing sphere and it’s exciting to grow and learn with the industry.
Women are hugely underrepresented in the sector and there’s absolutely no reason why we should be. Digital and tech shapes our everyday lives, so it’s essential there is a varied representation of people working in it, and we don’t take a back seat.
Often, women lack confidence in the working environment without even realising and it’s so important not to let this stand in front of your goals and dreams!